{
  "id": 10723879,
  "title": "John Ternus has big plans to make Apple ‘leaner’ and release more products",
  "url": "https://urgent.news/2026/09/29/john-ternus-has-big-plans-to-make-apple-leaner-and-release-more",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-29T15:39:23.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/29/john-ternus-apple-new-products-leaner/"
  },
  "original_language": "en",
  "account": "John Ternus, Apple's new CEO, aims to streamline the company and release more products, according to Bloomberg. This includes introducing new products more frequently and shaking up Apple's release schedule beyond the traditional spring and fall pattern. The goal is to make Apple \"leaner and faster,\" with a focus on engineering and cost-cutting measures such as eliminating some middle-management positions. Ternus, who has previously advocated for a leaner organization, has overseen the dismissal of several engineering program managers in the hardware division in recent weeks. These cuts are part of a broader effort to reduce organizational bloat and increase revenue from Apple's services division. The transition is described as \"hectic,\" with managers being pushed to deliver more products on shorter timelines.",
  "summary": "New CEO John Ternus has plans to “overhaul” Apple in an attempt to make it “run faster and leaner,” according to a new report from Bloomberg . This includes introducing more products, eliminating “middle-management positions,” and much more. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Sources: John Ternus is overhauling Apple to release products more often and create a leaner organization with a greater focus on engineering (Mark Gurman/Bloomberg)",
        "url": "https://urgent.news/2026/09/29/sources-john-ternus-is-overhauling-apple-to-release-products-more",
        "published": "2026-09-29T15:25:48.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "More releases, more often will be the Apple way under CEO Ternus",
        "url": "https://urgent.news/2026/09/29/more-releases-more-often-will-be-the-apple-way-under-ceo-ternus",
        "published": "2026-09-29T15:45:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}