{
  "id": 10723383,
  "title": "Meta Wants to Run Your Business With AI — Microsoft and Salesforce Have a New Rival",
  "url": "https://urgent.news/2026/09/29/meta-wants-to-run-your-business-with-ai-microsoft-and-salesforce-have",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-29T10:29:39.000Z",
  "source": {
    "name": "TechRepublic",
    "slug": "techrepublic",
    "url": "https://www.techrepublic.com/article/news-meta-enterprise-ai-platform-microsoft-salesforce/"
  },
  "original_language": "en",
  "account": "Meta introduces Enterprise Platform, combining Muse, Business Agent and AI tools for businesses, challenging Microsoft and Salesforce. The platform unifies Meta's AI models, agents, coding tools and infrastructure for companies to deploy themselves. Meta's CEO, Mark Zuckerberg, described it as the \"next major pillar\" of the company's business. The Enterprise Platform includes Muse agent, Meta Business Agent, Muse API, and Muse Code. Competing with Microsoft, Salesforce, Google, ServiceNow and others, Meta aims to expand its enterprise AI presence. Muse, a general-purpose AI agent, can perform tasks like sending emails and booking travel. Meta Business Agent assists companies in answering questions, recommending products, booking appointments, qualifying leads and closing sales. It connects with numerous systems, including Shopify, Zendesk and Shopee. Meta expects the Enterprise Platform to help with market research, product insights, calendar management, and competitive intelligence. Former MongoDB CEO, CJ Desai, was appointed as Chief Enterprise Platform Officer. Meta aims to turn its AI stack into products and services that companies can implement. While Meta lacks Microsoft's productivity suite or Salesforce's CRM footprint, it possesses vast consumer reach, messaging platforms, AI models and large-scale infrastructure. This could provide Meta an advantage in customer-facing operations and generate returns from its growing AI infrastructure. Meta's Enterprise Platform is still a strategy rather than a fully developed software suite, so details like pricing, launch customers, and integration specifics remain unknown.",
  "summary": "Meta launches Enterprise Platform, bringing Muse, Business Agent and AI tools to companies as it takes on Microsoft and Salesforce. The post Meta Wants to Run Your Business With AI — Microsoft and Salesforce Have a New Rival appeared first on TechRepublic .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}