{
  "id": 10721596,
  "title": "Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports",
  "url": "https://urgent.news/2026/09/29/apple-plans-engineering-focused-overhaul-under-ternus-bloomberg-news",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T15:26:39.000Z",
  "source": {
    "name": "CNA - Business",
    "slug": "cna-business",
    "url": "https://www.channelnewsasia.com/business/apple-plans-engineering-focused-overhaul-under-ternus-bloomberg-news-reports-6419156"
  },
  "original_language": "en",
  "account": "On September 29, Bloomberg News reported that Apple's new CEO, John Ternus, plans to implement a significant engineering-focused overhaul at the iPhone manufacturer. The objective is to accelerate product development, expand the product range, and streamline the organization, according to the report. Initial ideas being considered involve shifting away from the traditional spring and fall product release schedules and eliminating certain middle-management positions to reduce the gap between engineers and senior executives, as stated in the report, citing unnamed sources familiar with the discussions. Furthermore, the report mentioned that Apple is already pursuing cost-cutting measures and that Ternus aims to explore new revenue sources and ways to generate additional income from existing products. Apple has not yet commented on the matter as of now.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports",
        "url": "https://urgent.news/2026/09/29/apple-plans-engineering-focused-overhaul-under-ternus-bloomberg-news-10724971",
        "published": "2026-09-29T15:26:39.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}