{
  "id": 10720641,
  "title": "WNBA’s Valkyries Turned a $50 Million Expansion Fee Into a $1 Billion Franchise. It Started by Telling Sponsors to Wait.",
  "url": "https://urgent.news/2026/09/29/wnbas-valkyries-turned-a-50-million-expansion-fee-into-a-1-billion",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T15:30:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/masters-of-scale/wnba-valkyries-1-billion-franchise/91411919"
  },
  "original_language": "en",
  "account": null,
  "summary": "Jess Smith had five months, no roster, and no players. What she built first was a story.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}