{
  "id": 10720524,
  "title": "Apple CEO Ternus plots restructure to supercharge products, report says",
  "url": "https://urgent.news/2026/09/29/apple-ceo-ternus-plots-restructure-to-supercharge-products-report-says",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-29T15:28:48.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/stock-market-news/apple-ceo-ternus-plots-restructure-to-supercharge-products-report-says-4923112"
  },
  "original_language": "en",
  "account": "In the early days of his role as Apple Inc.'s CEO, John Ternus is making waves with a sweeping structural overhaul designed to turbocharge product innovation and enhance agility across the company. According to a Bloomberg News report, this is Ternus's first clear signal of his plans to reimagine Apple following Tim Cook's 15-year leadership.\n\nTernus is spearheading the elimination of middle management layers, effectively bridging the divide between top executives and engineers on the front lines. The goal is to cultivate a culture of experimentation and speed, a necessity in the rapidly evolving artificial intelligence landscape. Ternus has confided in his staff that this cultural shift is essential for Apple to remain competitive.\n\nAmong the changes, Ternus is contemplating a departure from Apple's traditional annual product launch cycles, opting instead for a more flexible, rapid release schedule. This strategic pivot is paired with cost-cutting measures. As Apple's high-margin services segment shows signs of slowing growth, Ternus is actively seeking new revenue avenues and ways to boost profitability from the company's current hardware offerings.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}