{
  "id": 10703559,
  "title": "Dubai will keep getting better, says Emirates in new viral video",
  "url": "https://urgent.news/2026/09/29/dubai-will-keep-getting-better-says-emirates-in-new-viral-video",
  "topic": "world",
  "section": "World",
  "published": "2026-09-29T13:06:44.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/aviation/dubai-will-keep-getting-better-says-emirates-in-new-viral-video-1.500692257"
  },
  "original_language": "en",
  "account": "Dubai is set to continue its growth, according to Emirates, as the airline promotes the city as a winter destination in a recent viral video. The airline's message is clear: \"Dubai, but make it a package.\" This statement comes after a year filled with headlines for Dubai, suggesting the city's confidence in its ability to persist and improve.\n\nIn the video, Emirates takes a positive perspective on Dubai, encouraging travelers to look past the headlines and witness the ongoing transformation happening on the ground. To support this campaign, the airline has launched a multi-market promotional effort just before Dubai's winter season. This initiative highlights the city's vibrant schedule of festivals and events while providing passengers with complimentary attraction passes and substantial discounts when they return.\n\nEligible travelers booking return flights to Dubai can enjoy a bundle of complimentary passes worth Dh535. These passes cover three popular attractions: Atlantis Aquaventure Waterpark, Lost World Aquarium, and the Dubai City Sightseeing hop-on, hop-off bus. Additionally, the airline offers My Emirates Pass, a service granting passengers access to discounts at various shops, restaurants, spas, venues, and businesses throughout the UAE, simply by showing their boarding pass and a valid ID.\n\nAdnan Kazim, Emirates' Deputy President and Chief Commercial Officer, emphasized Dubai's diverse range of experiences, from leisure to dining, shopping, and entertainment, catering to every budget, age, and taste. He expressed delight in assisting customers in maximizing their enjoyment during their visit to Dubai, highlighting complimentary excursions and tailored offers alongside flexible trip planning options.\n\nFor those seeking a more hands-off approach to planning, Emirates promotes Dubai Experience, a platform enabling travelers to create customized itineraries from hundreds of activities offered by tour operators across various budgets. Furthermore, the airline outlines practical advantages for eligible customers, such as unlimited free date changes across all cabin classes, fare-holding without charge for 24 hours, reduced refund fees, and access to Comprehensive Travel Cover in 27 countries. This cover provides medical, evacuation, cancellation, and baggage benefits, among other protections. The offer applies to eligible return tickets purchased between September 21 and October 11, 2026, for travel between September 24 and December 13, 2026.",
  "summary": "Dubai: \"Headlines will come and go, Dubai will keep getting better.” That is the message from Emirates in a new social media video promoting Dubai as a winter destination — and, given the number of headlines Dubai has generated this year, it is a fairly confident thing for an airline to say. Sign up for our daily business newsletter, Cheques & Balances The video, shared by Emirates on its social…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Arabian Business",
        "title": "Emirates passengers can get AED 535 in free Dubai attraction passes",
        "url": "https://urgent.news/2026/09/29/emirates-passengers-can-get-aed-535-in-free-dubai-attraction-passes",
        "published": "2026-09-29T10:54:02.000Z"
      },
      {
        "outlet": "The National Business",
        "title": "Emirates tackles negative headlines about Dubai in new ad campaign",
        "url": "https://urgent.news/2026/09/29/emirates-tackles-negative-headlines-about-dubai-in-new-ad-campaign",
        "published": "2026-09-29T13:16:16.000Z"
      },
      {
        "outlet": "Gulf News",
        "title": "When will Burj Al Arab reopen? Dubai’s iconic hotel is getting an 18-month makeover",
        "url": "https://urgent.news/2026/09/29/when-will-burj-al-arab-reopen-dubais-iconic-hotel-is-getting-an-18",
        "published": "2026-09-29T14:39:48.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}