{
  "id": 1069810,
  "title": "Delete your family’s personal data from the internet with a 55% discount on Incogni",
  "url": "https://urgent.news/2026/08/15/delete-your-familys-personal-data-from-the-internet-with-a-55",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-15T16:00:00.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/15/delete-your-familys-personal-data-from-internet-55-discount-incogni/"
  },
  "original_language": "en",
  "account": "In the United States, it's legal for companies to buy and sell personal data without consent. While you can request companies to remove your data from the internet, it's easier said than done. Incogni offers a service to handle this for you, and 9to5Mac readers can currently enjoy a 55% discount on annual plans. Apple offers privacy protections like App Tracking Transparency, Hide My Email, and iCloud Private Relay, but they can't help with personal data already exposed. Most people are shocked by how much information marketers and scammers can learn about them through data brokers. Those lengthy terms and conditions you agree to when downloading apps or signing up for websites often include clauses allowing data brokers to sell your sensitive information. Data brokers gather personal data from various sources to create detailed profiles of individuals, which companies buy to target you with spam. If scammers gain access, they can impersonate organizations you trust. In most US states, you can demand the removal of your information, but this is time-consuming as you must contact hundreds of companies individually. Opt-out forms are hard to find, and the process may require filling out complex forms. Even if you succeed, you'd need to repeat this process regularly as there's no guarantee they won't purchase new data on you. Incogni simplifies this process, reaching out to hundreds of data brokers on your behalf and repeating it at regular intervals to ensure your family's data stays out of these databases. This results in less spam, fewer robocalls, and reduced scam targets. 9to5Mac readers can save 55% on annual Family & Friends plans using code \"9to5mac.\" You can cancel anytime with a 30-day money-back guarantee. Stay updated on Incogni's X (formerly Twitter) and Facebook pages, and check out 9to5Mac on YouTube for more Apple news.",
  "summary": "It seems scarcely credible that it’s completely legal for a company to buy and sell our personal data without our consent, but that’s the reality in the US. In theory, you can demand that companies remove your data from the internet, but that’s a lot easier said than done. Fortunately, Incogni provides a service where they will do it for you, and 9to5Mac readers can currently claim a 55% discount…",
  "key_points": [
    "US law permits companies to buy/sell personal data without consent",
    "Incogni offers service to remove family data from data brokers",
    "9to5Mac readers get 55% discount on annual Family & Friends plans"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}