{
  "id": 10693165,
  "title": "How Amazon is streamlining ad buys across multiple formats with AI",
  "url": "https://urgent.news/2026/09/29/how-amazon-is-streamlining-ad-buys-across-multiple-formats-with-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-29T13:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-amazon-is-streamlining-ad-buys-across-multiple-formats-with-ai/831492/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "AWS Machine Learning",
        "title": "Automating Amazon Textract adapter lifecycle management across accounts",
        "url": "https://urgent.news/2026/09/28/automating-amazon-textract-adapter-lifecycle-management-across",
        "published": "2026-09-28T15:49:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}