{
  "id": 10687018,
  "title": "La IA, nueva aliada del sector asegurador que afronta distintos retos para aumentar el crecimiento",
  "url": "https://urgent.news/2026/09/29/la-ia-nueva-aliada-del-sector-asegurador-que-afronta-distintos-retos",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T12:05:06.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/empresas/banca/encuentro-financiero/2026/09/29/6abba660e5fdea4a288b456d.html"
  },
  "original_language": "es",
  "account": "Intelligence Artificial (IA) is emerging as a valuable ally for the insurance sector, currently facing various challenges in order to boost growth. However, insurance entities have a long road ahead to make the most of this technology by the end of the next decade. Only 11% of insurers claim to have prepared data to take full advantage of IA, and another 11% have a clear view of the return it can provide, according to a report by KPMG. Zurich España's CFO and COO, Margarita Gabarró, points out that the confusion lies in distinguishing the concept of IA usage from its return. Therefore, it is essential to deploy IA on an individual worker level, allowing each person to decide how to improve their productivity, she emphasizes. Juan Pablo Galán, CEO of Verti, agrees and notes that only between 5% and 10% of the sector invests in IA for revenue generation and growth. While IA does increase efficiency and productivity, aiding in better customer understanding and decision-making, a hybrid model should be adopted, she suggests. She also stresses that no one is being forced to adopt more IA than others; the key is to view IA as a complementary tool to enhance the value proposition, but the most important factor is the human element – knowledge and empathy in the services provided, she adds. Arnau Taule, Product Owner Business Management of Generali, believes that for the team to work better with IA, governance must be transparent and clear about the path to follow, along with the involvement of everyone to achieve direct impact on efficiency. IA is the responsibility of all, and all business functions must be accountable for its use, he emphasizes. Óscar Paz, founder and CEO of insurNOW, stresses the importance of self-criticism and recognizing where one starts from with IA to grow with it.",
  "summary": "El uso de la Inteligencia Artificial ha llegado al sector seguros para quedarse. No obstante, las entidades tienen camino que recorrer para sacarle el máximo partido de cara al medio plazo. Sólo el 11% de las aseguradoras afirman tener datos preparados para afrontar la IA y solo otro 11% tiene clara la visión de retorno que les puede aportar, según un informe elaborado por KPMG. Para Margarita…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}