{
  "id": 10681933,
  "title": "MaXhosa puts South Africa on the Paris fashion map",
  "url": "https://urgent.news/2026/09/29/maxhosa-puts-south-africa-on-the-paris-fashion-map-10681933",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T11:42:29.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/lifestyle/fashion-and-beauty/maxhosa-puts-south-africa-on-the-paris-fashion-map/"
  },
  "original_language": "en",
  "account": "South Africa's fashion industry has gained international recognition through Laduma Ngxokolo's MaXhosa brand, which made its debut at the prestigious Paris Fashion Week. Ngxokolo, 39, was honored to represent his continent, having fought for 16 years to be included in the world's most renowned fashion calendar. The Spring-Summer 2027 collection celebrated unity among African people, featuring a wool dress with knitted tassels bearing the names of all the continent's countries, and a black-and-grey outfit with a large African map on the front and other parts of the world on the back and sleeves. The collection was presented at the South African ambassador's residence, accompanied by a performance by Afro-soul singer Sjava and upcycled accessories by Kenyan artist Cyrus Kabiru. MaXhosa, founded in 2010, employs around 300 people and produces its knitwear at two factories in Johannesburg and East London. The brand has garnered fans such as Michelle Obama and Beyonce. Ngxokolo expressed pride in leading an African brand proudly made in Africa, emphasizing the need for professionalism, quality, and high standards in the fashion industry.",
  "summary": "South African brand MaXhosa Africa lit up the first day of Paris Women's Fashion Week on Monday with a debut collection featuring vibrant knitwear celebrating African crafts and unity.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
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        "url": "https://urgent.news/2026/09/28/rabada-in-south-africas-preliminary-squad-for-australia-tests",
        "published": "2026-09-28T09:45:20.000Z"
      },
      {
        "outlet": "The Citizen",
        "title": "‘I had fun and the time of my life’: Bontle Modiselle wins ‘The Masked Singer South Africa’ season 3",
        "url": "https://urgent.news/2026/09/28/i-had-fun-and-the-time-of-my-life-bontle-modiselle-wins-the-masked",
        "published": "2026-09-28T09:59:36.000Z"
      },
      {
        "outlet": "Hindustan Times - World News",
        "title": "MaXhosa puts South Africa on the Paris fashion map",
        "url": "https://urgent.news/2026/09/28/maxhosa-puts-south-africa-on-the-paris-fashion-map",
        "published": "2026-09-28T18:34:58.000Z"
      },
      {
        "outlet": "IOL",
        "title": "MaXhosa puts South Africa on the Paris fashion map",
        "url": "https://urgent.news/2026/09/29/maxhosa-puts-south-africa-on-the-paris-fashion-map",
        "published": "2026-09-29T05:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}