{
  "id": 10674447,
  "title": "Adani Family Office backs Nudge as startup pivots to rewards-led commerce",
  "url": "https://urgent.news/2026/09/29/adani-family-office-backs-nudge-as-startup-pivots-to-rewards-led",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T10:18:56.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/09/adani-family-office-backs-nudge-as-startup-pivots-to-rewards-led-commerce"
  },
  "original_language": "en",
  "account": null,
  "summary": "Nudge, operated by iSocial Sports, is shifting from its earlier sports-led model towards receipt-based rewards, commerce and purchase intelligence for brands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}