{
  "id": 10653833,
  "title": "Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit",
  "url": "https://urgent.news/2026/09/29/amazons-kelly-day-says-ai-will-unlock-creative-risk-help-free-up",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-29T08:53:28.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/amazon-prime-video-kelly-day-ai-fleabag-spend-in-uk-1237115997/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Amazon’s Prime Video international chief has unashamedly thrown her weight behind the power of artificial intelligence and its use in Prime Video content. Addressing the RTS London Convention, Kelly Day said the controversial tech “brings down costs meaning more stories can be made, more diverse voices can get heard and more creative risks get taken,” […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}