{
  "id": 10648388,
  "title": "MIHAS 2026 generates 6 78 billion ringgit in sales across four days",
  "url": "https://urgent.news/2026/09/29/mihas-2026-generates-6-78-billion-ringgit-in-sales-across-four-days",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T08:39:46.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/mihas-2026-generates-678-billion-ringgit-in-sales-across-four-days-161815.html"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR, Malaysia - The four-day MIHAS 2026 trade exhibition generated total sales of RM6.78 billion, marking a 12.0% increase compared to RM6.05 billion in 2025. This performance surpasses the RM5.0 billion sales target by RM1.78 billion, reinforcing MIHAS's role as a vital halal marketplace connecting Malaysian businesses with international markets. Dato Indera Abu Bakar Yusof, Chief Executive Officer of MATRADE, highlighted that MIHAS 2026 not only boosts sales but also creates greater opportunities for Malaysian businesses, particularly SMEs, to access global markets. The exhibition attracted 69,104 visitors from 93 countries, a 37.3% increase from 50,340 visitors in 2025, the highest since its inception in 2004. The International Sourcing Programme (INSP) generated RM4.02 billion, up from RM3.63 billion in 2025, while the MIHAS Exhibition recorded RM1.99 billion, up from RM1.89 billion in 2025. Malaysian SMEs generated RM620 million in sales, up from RM557 million in 2025, reflecting the platform's continued support for SMEs in expanding into international markets. AI integration through Agentic AI led to 22,000 AI-assisted business appointments, with RM28 million in sales associated with completed appointments.",
  "summary": "Trade exhibition MIHAS 2026 generated 6 78 billion ringgit in total sales across its four day event in Kuala Lumpur to expand international commercial opportunities for local businesses",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}