{
  "id": 10618509,
  "title": "Shein shares dive more than 11% after earnings disappoint",
  "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-earnings-disappoint",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-29T05:15:00.000Z",
  "source": {
    "name": "IOL",
    "slug": "iol",
    "url": "https://iol.co.za/business/economy/2026-09-29-shein-shares-dive-more-than-11-after-earnings-disappoint/"
  },
  "original_language": "en",
  "account": "Shares of Chinese fashion retailer Shein dropped more than 11% in Hong Kong after the company disclosed weak financial results on Tuesday. The e-commerce giant has been under scrutiny for its environmental impact and allegations of labor rights abuses, and is facing increasing competition from lower-cost online marketplaces like Temu and AliExpress. On Monday, Shein announced that its revenue grew by only 1% year-over-year in the first half of 2022, while its operating profit fell by half. By lunchtime on Tuesday, the company's share price had recovered slightly but remained down 10.9% at HK$31.44. Shein's first earnings report since going public in March marked the company's first loss since its high-profile IPO, which valued the firm at around $26.3 billion, far below its private valuation of nearly $100 billion in 2022. Revenue from Europe declined 13.9% to nearly $3.8 billion in the second quarter, with the drop attributed to price increases and reduced online advertising in preparation for the removal of customs duty exemptions. The United States market also saw a six% revenue decline in April-June due to tariff impacts. Since debuting on the Hong Kong Stock Exchange in September, Shein's share price has fallen more than 35%. Analyst Catherine Lim of Business Intelligence warned that the company's operating profits are still on a downward trend and that the 2027 recovery outlook remains uncertain, citing the challenges of managing freight and tariff costs and competing with lower-priced brands. Management has decided to absorb these costs rather than raise prices to maintain its market position, though localizing inventory in Europe will increase logistics expenses in the short term.",
  "summary": "Shein shares plunged more than 11% after its first results since its Hong Kong IPO showed revenue growth of just 1% and a sharp drop in operating profit amid rising costs and competition.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 10,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Shares of fast-fashion platform Shein fall 6% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-6-after-quarterly-profit",
        "published": "2026-09-29T01:46:09.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Shares of fast-fashion platform Shein fall 4% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-4-after-quarterly-profit",
        "published": "2026-09-29T01:48:29.000Z"
      },
      {
        "outlet": "The Business Times - Companies & Markets",
        "title": "Shares of fast-fashion platform Shein fall 10% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-10-after-quarterly-profit",
        "published": "2026-09-29T02:24:47.000Z"
      },
      {
        "outlet": "Nikkei Asia",
        "title": "Shein shares sink 12% as slow revenue growth fuels doubts",
        "url": "https://urgent.news/2026/09/29/shein-shares-sink-12-as-slow-revenue-growth-fuels-doubts",
        "published": "2026-09-29T02:30:53.000Z"
      },
      {
        "outlet": "Tech in Asia",
        "title": "Shein profit falls 67% as costs rise, Europe sales weaken",
        "url": "https://urgent.news/2026/09/29/shein-profit-falls-67-as-costs-rise-europe-sales-weaken",
        "published": "2026-09-29T03:12:21.000Z"
      },
      {
        "outlet": "SCMP Business",
        "title": "Shein drops 14% to record low after profit misses in first results since Hong Kong IPO",
        "url": "https://urgent.news/2026/09/29/shein-drops-14-to-record-low-after-profit-misses-in-first-results",
        "published": "2026-09-29T03:53:21.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Shein shares dive more than 11% after disappointing earnings",
        "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings",
        "published": "2026-09-29T04:31:00.000Z"
      },
      {
        "outlet": "Straits Times Business",
        "title": "Shares of fast-fashion’s Shein plunge 14% to record low after profit slides",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashions-shein-plunge-14-to-record-low-after-profit-10621460",
        "published": "2026-09-29T05:50:00.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "Shares of fast-fashion's Shein plunge 14% to record low after profit slides",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashions-shein-plunge-14-to-record-low-after-profit-10629881",
        "published": "2026-09-29T06:30:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}