{
  "id": 10618005,
  "title": "Home Tech Looks For A Higher Ceiling",
  "url": "https://urgent.news/2026/09/29/home-tech-looks-for-a-higher-ceiling",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-29T05:30:22.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/features/home-tech-looks-for-a-higher-ceiling/"
  },
  "original_language": "en",
  "account": "Indian home tech startups are aiming to integrate technology seamlessly into living spaces, rather than making it a visual compromise. Consumers are becoming more invested in their homes as personal expressions, and are less willing to accept conventional appliances that disrupt the aesthetic. Companies like Karban, Fanzart, Magnific, XSCACE, and NUOS are creating products that blend technology and design, such as ceiling fans that double as air purifiers and audio systems that seamlessly blend into walls. The goal is for technology to belong in the home, not just be placed inside it. Design plus function is key to justifying the premium price customers are willing to pay for these integrated solutions.",
  "summary": "A homeowner can spend anywhere between a few weeks to a couple of months deciding the right marble for the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}