{
  "id": 10615368,
  "title": "Unilever Egypt lifts Mashreq factory capacity by 20%",
  "url": "https://urgent.news/2026/09/29/unilever-egypt-lifts-mashreq-factory-capacity-by-20",
  "topic": "world",
  "section": "World",
  "published": "2026-09-29T04:57:17.000Z",
  "source": {
    "name": "Arabian Post",
    "slug": "arabian-post",
    "url": "https://thearabianpost.com/unilever-egypt-lifts-mashreq-factory-capacity-by-20/"
  },
  "original_language": "en",
  "account": "Unilever Egypt has expanded the capacity of its Mashreq Personal Care factory by 20%, inaugurating a new Sunsilk shampoo production line that will direct all additional output to export markets. The facility, located in 6th of October City, is the 13th production line at the factory and marks 20 years of operations for the Mashreq Personal Care plant. Egypt's Industry Minister Khaled Hashem, along with other government officials and Unilever executives, celebrated the opening of the line. The company announced that the new line, equipped with liquid-bottling technology for precise mass and volume control, will enhance production while maintaining product quality and transfer technology and know-how to the local workforce. Unilever has invested around €125 million in Egypt since 2015, with additional investments planned through 2027. The expansion aligns with the government's goals of deepening local production, increasing exports, and strengthening connections between domestic industry and global supply chains. Unilever currently operates three factories in Egypt, with a combined 43 production lines and an annual production capacity of approximately 160,000 tonnes. Egypt serves as a regional headquarters for Unilever's business in North Africa, the Levant, and Iraq, encompassing more than 300 million consumers.",
  "summary": "Arabian Post Staff -Dubai Unilever Egypt has commissioned a new Sunsilk shampoo production line at its Mashreq Personal Care factory in 6th of October City, raising the plant’s annual production capacity by 20% and directing the additional output entirely to export markets. The line is the 13th at the factory and forms part of the consumer goods group’s expansion of manufacturing in Egypt. The…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}