{
  "id": 10613408,
  "title": "Shein shares dive more than 11% after disappointing earnings",
  "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings-10613408",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-29T04:31:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/business/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings"
  },
  "original_language": "en",
  "account": "On Tuesday, the Chinese fast-fashion company Shein experienced a significant drop in its share price following the release of disappointing financial results. The company's shares fell by more than 11% in Hong Kong, with the price dropping from HK$31.44 to around HK$31.44 by midday. This decline comes after Shein's initial public offering earlier this month, which valued the company at around US$26.3 billion, far below its private fundraising rounds of nearly $100 billion in 2022.\n\nShein's performance has been impacted by growing competition from low-cost e-commerce platforms like Temu and AliExpress, as well as environmental concerns and allegations of human rights violations. The company reported a 1% increase in revenue on a year-over-year basis in the first six months of the year, but its operating profit halved during the same period.\n\nEurope and the United States emerged as key markets facing challenges for Shein. Revenue from Europe fell by 13.9% to nearly US$3.8 billion for the second quarter, while revenue in the US decreased by 6% in the April-June quarter. The company attributes the decline to a combination of factors, including raising prices and reducing online advertising spending in anticipation of the removal of customs duty exemption. Meanwhile, the US market faced the impact of tariffs.\n\nDespite its initial success on the Hong Kong Stock Exchange, Shein's share price has fallen more than 35% since its first day of trading in September. Analyst Catherine Lim from Business Intelligence noted that the company's accelerating decline in operating profit raises questions about its potential recovery in 2027. She stated that Shein intends to absorb freight and tariff costs rather than raise prices to maintain its competitive position, but the localisation of stock in Europe could lead to higher logistics costs in the short term.",
  "summary": "The firm said on Monday that revenue grew just 1% year-on-year in the first six months, while its operating profit halved.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 11,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Shares of fast-fashion platform Shein fall 6% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-6-after-quarterly-profit",
        "published": "2026-09-29T01:46:09.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Shares of fast-fashion platform Shein fall 4% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-4-after-quarterly-profit",
        "published": "2026-09-29T01:48:29.000Z"
      },
      {
        "outlet": "The Business Times - Companies & Markets",
        "title": "Shares of fast-fashion platform Shein fall 10% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-10-after-quarterly-profit",
        "published": "2026-09-29T02:24:47.000Z"
      },
      {
        "outlet": "Nikkei Asia",
        "title": "Shein shares sink 12% as slow revenue growth fuels doubts",
        "url": "https://urgent.news/2026/09/29/shein-shares-sink-12-as-slow-revenue-growth-fuels-doubts",
        "published": "2026-09-29T02:30:53.000Z"
      },
      {
        "outlet": "Tech in Asia",
        "title": "Shein profit falls 67% as costs rise, Europe sales weaken",
        "url": "https://urgent.news/2026/09/29/shein-profit-falls-67-as-costs-rise-europe-sales-weaken",
        "published": "2026-09-29T03:12:21.000Z"
      },
      {
        "outlet": "SCMP Business",
        "title": "Shein drops 14% to record low after profit misses in first results since Hong Kong IPO",
        "url": "https://urgent.news/2026/09/29/shein-drops-14-to-record-low-after-profit-misses-in-first-results",
        "published": "2026-09-29T03:53:21.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Shein shares dive more than 11% after disappointing earnings",
        "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings",
        "published": "2026-09-29T04:31:00.000Z"
      },
      {
        "outlet": "IOL",
        "title": "Shein shares dive more than 11% after earnings disappoint",
        "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-earnings-disappoint",
        "published": "2026-09-29T05:15:00.000Z"
      },
      {
        "outlet": "Straits Times Business",
        "title": "Shares of fast-fashion’s Shein plunge 14% to record low after profit slides",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashions-shein-plunge-14-to-record-low-after-profit-10621460",
        "published": "2026-09-29T05:50:00.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "Shares of fast-fashion's Shein plunge 14% to record low after profit slides",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashions-shein-plunge-14-to-record-low-after-profit-10629881",
        "published": "2026-09-29T06:30:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}