{
  "id": 10609425,
  "title": "Shein shares dive more than 11% after disappointing earnings",
  "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-29T04:31:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/business/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings"
  },
  "original_language": "en",
  "account": "Shein's shares plummeted over 11% in Hong Kong on Tuesday following the release of disappointing financial results. The fast-fashion giant has been under scrutiny for its environmental impact and alleged human rights violations, as well as facing increased competition from low-cost e-commerce platforms like Temu and AliExpress. The company reported that its revenue grew by just 1% year-on-year in the first half of the year, while its operating profit fell by half. By midday on Tuesday, Shein's share price had recovered slightly, but it remained down 10.9% at HK$31.44. This was Shein's first earnings report since its debut on the Hong Kong Stock Exchange in September, which valued the company at around US$26.3 billion, far below its private valuation of nearly $100 billion in 2022. The decline in revenue was mainly due to a 13.9% drop in Europe and a 6% decrease in the US, attributed to higher prices and reduced online advertising. The company also cited the removal of customs duty exemptions as a contributing factor to the revenue decline in Europe. European operations saw a revenue drop of 13.9% to nearly US$3.8 billion, while the US market experienced a 6% decline in revenue for the April-June quarter. Despite being listed for three months, Shein's share price has dropped more than 35%. Analyst Catherine Lim from Business Intelligence noted that the company's operating profit decline raises concerns about its ability to recover by 2027, especially with plans to absorb freight and tariff costs instead of raising prices to maintain its competitive edge. She also mentioned that localizing stock in Europe will lead to higher logistics costs in the short term.",
  "summary": "The firm said on Monday that revenue grew just 1% year-on-year in the first six months, while its operating profit halved.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 11,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Shares of fast-fashion platform Shein fall 6% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-6-after-quarterly-profit",
        "published": "2026-09-29T01:46:09.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Shares of fast-fashion platform Shein fall 4% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-4-after-quarterly-profit",
        "published": "2026-09-29T01:48:29.000Z"
      },
      {
        "outlet": "The Business Times - Companies & Markets",
        "title": "Shares of fast-fashion platform Shein fall 10% after quarterly profit slides 67%",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashion-platform-shein-fall-10-after-quarterly-profit",
        "published": "2026-09-29T02:24:47.000Z"
      },
      {
        "outlet": "Nikkei Asia",
        "title": "Shein shares sink 12% as slow revenue growth fuels doubts",
        "url": "https://urgent.news/2026/09/29/shein-shares-sink-12-as-slow-revenue-growth-fuels-doubts",
        "published": "2026-09-29T02:30:53.000Z"
      },
      {
        "outlet": "Tech in Asia",
        "title": "Shein profit falls 67% as costs rise, Europe sales weaken",
        "url": "https://urgent.news/2026/09/29/shein-profit-falls-67-as-costs-rise-europe-sales-weaken",
        "published": "2026-09-29T03:12:21.000Z"
      },
      {
        "outlet": "SCMP Business",
        "title": "Shein drops 14% to record low after profit misses in first results since Hong Kong IPO",
        "url": "https://urgent.news/2026/09/29/shein-drops-14-to-record-low-after-profit-misses-in-first-results",
        "published": "2026-09-29T03:53:21.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Shein shares dive more than 11% after disappointing earnings",
        "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-disappointing-earnings-10613408",
        "published": "2026-09-29T04:31:00.000Z"
      },
      {
        "outlet": "IOL",
        "title": "Shein shares dive more than 11% after earnings disappoint",
        "url": "https://urgent.news/2026/09/29/shein-shares-dive-more-than-11-after-earnings-disappoint",
        "published": "2026-09-29T05:15:00.000Z"
      },
      {
        "outlet": "Straits Times Business",
        "title": "Shares of fast-fashion’s Shein plunge 14% to record low after profit slides",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashions-shein-plunge-14-to-record-low-after-profit-10621460",
        "published": "2026-09-29T05:50:00.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "Shares of fast-fashion's Shein plunge 14% to record low after profit slides",
        "url": "https://urgent.news/2026/09/29/shares-of-fast-fashions-shein-plunge-14-to-record-low-after-profit-10629881",
        "published": "2026-09-29T06:30:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}