{
  "id": 10605080,
  "title": "Behind Hoka’s bid to own the NYC marathon’s run-up period",
  "url": "https://urgent.news/2026/09/29/behind-hokas-bid-to-own-the-nyc-marathons-run-up-period",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/behind-hokas-bid-to-own-the-nyc-marathons-run-up-period/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Digiday",
        "title": "Behind Hoka’s bid to own the NYC marathon’s run-up period",
        "url": "https://urgent.news/2026/09/29/behind-hokas-bid-to-own-the-nyc-marathons-run-up-period-10605473",
        "published": "2026-09-29T04:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}