{
  "id": 10592841,
  "title": "Sony To Skip CES 2027 After Nearly 60 Years Of Attendance",
  "url": "https://urgent.news/2026/09/29/sony-to-skip-ces-2027-after-nearly-60-years-of-attendance",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-29T02:54:37.000Z",
  "source": {
    "name": "Lowyat.NET",
    "slug": "lowyat-net",
    "url": "https://www.lowyat.net/2026/405746/sony-to-skip-ces-2027/"
  },
  "original_language": "en",
  "account": "Sony has announced it will not participate in the 2027 Consumer Electronics Show (CES), marking the end of the company's nearly six-decade presence at the Las Vegas technology event. According to a Sony spokesperson, both the company and its affiliates will not exhibit at the January show, following a previous report by Nikkei.\n\nSony's decision to skip CES comes as the company increasingly focuses on entertainment, intellectual property, and technology designed to support creators. This shift in focus is evident in the company's more recent CES presentations. The company has been a long-standing exhibitor at CES since its inception in 1967, with Sony first exhibiting at the show in 1977 when it was still held in Chicago.\n\nOver the years, Sony has made numerous significant presentations and announcements at CES, cementing its place as one of the event's most recognizable exhibitors. Among these highlights are the 1971 premiere of the U-Matic VCR, the 1982 debut of the world's first commercial CD player (CDP-101), the 1991 joint announcement with Nintendo for a proposed PlayStation system, and the 2020 unveiling of the Vision-S electric vehicle prototype. These presentations showcased Sony's advancements in various technologies, including videocassette recorders, audio formats, gaming consoles, and mobility solutions.",
  "summary": "Sony is skipping next year’s Consumer Electronics Show, bringing an end to the company’s long-running presence at the Las Vegas technology show as it increasingly focuses on entertainment, intellectual property and technology for creators. A Sony spokesperson confirmed to Bloomberg that neither the company nor its affiliates plan to exhibit at the event in January, […] The post Sony To Skip CES…",
  "key_points": [
    "Sony will not exhibit at 2027 CES, ending 60-year presence.",
    "Decision follows shift to entertainment, IP, creator technologies.",
    "Recent CES presentations focused on creator support tech."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}