{
  "id": 10582972,
  "title": "Optimus Bank drives blood donation campaign",
  "url": "https://urgent.news/2026/09/29/optimus-bank-drives-blood-donation-campaign",
  "topic": "world",
  "section": "World",
  "published": "2026-09-29T01:31:55.000Z",
  "source": {
    "name": "Daily Trust",
    "slug": "daily-trust",
    "url": "https://dailytrust.com/optimus-bank-drives-blood-donation-campaign/"
  },
  "original_language": "en",
  "account": "Optimus Bank initiated a blood donation drive in Lagos to bolster maternal and emergency care while tackling Nigeria's ongoing blood shortage. The campaign, titled \"GIVE BLOOD. GIVE LIFE,\" united employees, partners, and locals to promote voluntary blood donation. The initiative underscores Optimus Bank's dedication to enhancing community health beyond its financial services. Nigeria's annual blood demand stands at 1.8 million to 2 million units, yet only 371,827 units were collected in 2024. Postpartum hemorrhage is responsible for 23 to 30 percent of maternal deaths, underscoring the necessity for a dependable blood supply. Optimus Bank's Managing Director, Dr Ademola Odeyemi, emphasized the bank's belief that social impact can stem from simple, life-saving actions. The drive, guided by the bank's Impact Starts With Us platform, was executed with the Department of Haematology and Blood Transfusion at Lagos University Teaching Hospital to ensure adherence to medical and safety protocols. The bank's broader social impact portfolio includes initiatives in healthcare, education, economic empowerment, environmental sustainability, and community development, with a commitment to enhancing healthcare outcomes and community strength.",
  "summary": "Optimus Bank has launched a blood donation drive in Lagos to support maternal and emergency healthcare while helping address Nigeria’s persistent blood supply shortage. The initiative, organised under the bank’s corporate social responsibility platform, Impact Starts With Us, and themed “GIVE BLOOD. GIVE LIFE.”, brought together employees, stakeholders and members of the community to encourage […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}