{
  "id": 10573796,
  "title": "Apple TV Claims Largest Weekly Viewership Ever With ‘Mayday’, ‘Ted Lasso’ And Post-Emmys Bump For ‘Widow’s Bay’ & ‘Pluribus’",
  "url": "https://urgent.news/2026/09/29/apple-tv-claims-largest-weekly-viewership-ever-with-mayday-ted-lasso",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T01:00:11.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/apple-tv-viewership-record-ted-lasso-mayday-widows-bay-1237115696/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple TV had a record-breaking 2026 Emmys with 28 Emmys (29 if you include the commercials win), the most for the streamer ever and the most for any platform this year. Apple TV’s big night at the Emmys on Sept. 14 was followed by a big week — the biggest in the streamer’s seven-year history, […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Emmy wins and recent premieres help Apple TV reach highest weekly viewership ever",
        "url": "https://urgent.news/2026/09/29/emmy-wins-and-recent-premieres-help-apple-tv-reach-highest-weekly",
        "published": "2026-09-29T01:44:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}