{
  "id": 10573019,
  "title": "Values indicated by the AI offensive against the economy of inertia",
  "url": "https://urgent.news/2026/09/28/valores-senalados-por-la-ofensiva-de-la-ia-contra-la-economia-de-la",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T22:34:25.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/mercados/2026/09/29/6aba5e5de5fdeaa77b8b45b8.html"
  },
  "original_language": "es",
  "account": "Meta's recent launch of its AI agent, Muse, has raised concerns among investors about the potential impact on companies that rely on consumer inertia. According to Lale Akoner, an analyst at eToro, Muse and similar AI agents could transform the economy of inertia by making it easier for consumers to compare prices and switch providers, potentially shifting power and profits from companies to consumers. Akoner identifies 16 companies that could be affected, including Planet Fitness, Charles Schwab, Allstate, Booking Holdings, and Charter Communications, across sectors such as insurance, telecommunications, and financial services. The analyst warns that these companies may face reduced pricing power, increased customer retention costs, and pressure on commissions and additional services.",
  "summary": "Automatisms in consumption habits have become widespread to the point of configuring what analysts call the economy of inertia. New AI agents, such as Meta's Muse, can impact the stock prices of companies most involved in these trends.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}