{
  "id": 10570549,
  "title": "New tour firm seeks to display ‘hidden gem’",
  "url": "https://urgent.news/2026/09/29/new-tour-firm-seeks-to-display-hidden-gem",
  "topic": "world",
  "section": "World",
  "published": "2026-09-29T00:36:26.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/business/2026/09/28/new-tour-firm-seeks-to-display-hidden-gem"
  },
  "original_language": "en",
  "account": "Desiree Rantala, a 34-year-old Manitoban, has launched a tour company called Toba Tripper with the goal of showcasing the province's hidden gems. Rantala grew up in northern First Nations communities and has a background in marketing, having worked for the Manitoba Museum and other tourism-related organizations. Toba Tripper offers a range of curated experiences, including day trips, private tours, and custom itineraries. The company's first tours consist of day excursions, such as a two-hour visit to Centre of Canada Park and a three-hour nature photography tour in Winnipeg. Another tour, called \"Icelanders in the Interlake,\" takes participants on a historic journey through Gimli and the Interlake region. Toba Tripper follows three core values: connection, inclusion, and stewardship. Rantala hopes that guests will appreciate the beauty of Manitoba more after taking her tours.",
  "summary": "Desiree Rantala has serious Manitoba bona fides. The 34-year-old grew up in two northern First Nations communities and has lived in Gimli and Dauphin. She’s worked in marketing roles at […]",
  "key_points": [
    "Desiree Rantala, 34, founded Toba Tripper tour company",
    "Company showcases Manitoba's hidden gems through curated experiences",
    "Values of connection, inclusion, and stewardship guide Toba Tripper"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}