{
  "id": 10562312,
  "title": "KATSEYE Get Candidly Sweet About Wildworld Tour, Their Chocolate Alter Egos & Adapting to Change: ‘We’re Still growing as Individuals & As a group’",
  "url": "https://urgent.news/2026/09/28/katseye-get-candidly-sweet-about-wildworld-tour-their-chocolate-alter",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-28T23:22:56.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/pop/katseye-talk-hersheys-collab-alter-egos-pinky-up-wild-tour-1236349555/"
  },
  "original_language": "en",
  "account": "KATSEYE recently reflected on their new partnership with Hershey’s and the Wildworld Tour, sharing candid insights about their chocolate-inspired alter egos and the journey of growth for both the group and its fans. Each member of KATSEYE chose a Hershey’s Creme Bar flavor that embodied their personality: Daniela's dark chocolate and almonds represent \"sweet, bold and energetic, with a little crunch\", while Lara's salted caramel is \"sweet with a little edge\". Sophia's strawberry creme is \"sweet, warm and bright\", Megan's cookies and creme is \"playful, surprising\", and Yoonchae's matcha white chocolate is \"sweet, fresh and a little unexpected\".\n\nThe collaboration with Hershey’s has brought back childhood memories for the group, as many of them grew up eating Hershey’s during Halloween, holidays, or as an after-school treat. Sharing snacks has become a natural part of their time together, and the \"Pinky Up\" gesture, which has become synonymous with KATSEYE, has been reimagined for the campaign.\n\nThe \"Pinky Up\" dance, which has become synonymous with KATSEYE, has been reimagined for the Hershey’s Creme Bar campaign. The members' favorite flavors for the campaign are Affogato for Daniela, Megan, and Yoonchae, and Salted Caramel for Lara and Sophia. While the group favors Affogato, as it is more adventurous, the more comforting choice is the classic Salted Caramel flavor.\n\nAs KATSEYE continues its Wildworld Tour, the members see it as a significant step in their evolution as performers, allowing them to showcase more of their individuality and growth since their debut. The tour also offers fans a chance to witness the growth of the group firsthand. Despite some unexpected changes, such as the hiatus of Sophia and Manon, KATSEYE emphasizes the importance of communication, support, and grace during difficult times. This philosophy of embracing individuality extends to their relationship with fans, or EYEKONS, who they hope to inspire to be their authentic selves.",
  "summary": "\"'Pinky Up' is all about confidence, self-expression and choosing joy in your own way, so it fit naturally within the campaign's message,\" the girl group tells Billboard of their Hershey ad.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}