{
  "id": 10562310,
  "title": "TUIDE Is Billboard’s K-Pop Up & Comer of the Month for September: Exclusive Photos",
  "url": "https://urgent.news/2026/09/29/tuide-is-billboards-k-pop-up-comer-of-the-month-for-september",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-29T00:00:43.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/photos/tuide-k-pop-up-comer-month-september-1236348019/"
  },
  "original_language": "en",
  "account": "R&B's soulful essence and electronic music's polished finesse may initially appear incompatible. However, TUIDE, HYBE's latest girl group, is defying convention by merging the two genres with a style they refer to as \"Soultronic.\" Rather than adhering to a pre-established blueprint, the seven members have combined their unique personalities to create a sound uniquely their own. For TUIDE, music transcends simply adhering to a concept handed to them. With diverse backgrounds and experiences, the members initially approached one another with openness, learning to appreciate each other's strengths and forging a group identity from those differences.\n\nThe members of TUIDE, who hail from different backgrounds, demonstrate that vocals and performance need not be confined to a single genre. Each singer retains their individuality while seamlessly blending with the others, and this interplay forms a significant aspect of the group's musical appeal. The name TUIDE originates from the phrase \"Tune the tide,\" a resolute declaration to set and guide the music scene's currents. It also serves as a useful clue to understanding where the group intends to take their music. On the B-side \"ABD,\" they whimsically bypass the D that should follow A, B, and C. The lead single \"SUN KISS\" encourages listeners to trust their instincts and progress. In both instances, TUIDE is not seeking the correct answer within a predetermined framework. Instead, they are expanding the possibilities of their own making.\n\nThe group's teamwork emerged from their willingness to be candid and unguarded with one another, and this attitude extends to the album title, TUNE & PLAY, which reflects their aspiration to freely play on stage. TUIDE aims to provide listeners with the ease and positive energy of a close friend, having debuted with a fresh wave of Soultronic sound. With their sights set on this year's rookie awards, the seven members are poised to \"tune the tide.\"",
  "summary": "HYBE's newest girl group is carving out a path between R&B and electronic with a sound they call \"Soultronic.\"",
  "key_points": [
    "TUIDE merges R&B and electronic music into \"Soultronic\" style",
    "Group members bring diverse backgrounds and experiences",
    "TUIDE aims to expand music scene possibilities with debut album"
  ],
  "editors_take": "TUIDE's genre-bending sound and collaborative approach position them to shake up the K-Pop scene, departing from traditional formulas and offering a fresh alternative with their Soultronic style.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}