{
  "id": 10504535,
  "title": "The Best Advertising Isn’t Advertising, Says the Founder of This Accounting Firm",
  "url": "https://urgent.news/2026/09/28/the-best-advertising-isnt-advertising-says-the-founder-of-this",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T17:58:57.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/daniel-robbins/the-best-advertising-isnt-advertising-says-the-founder-of-this-accounting-firm/91410757"
  },
  "original_language": "en",
  "account": null,
  "summary": "George Dimov scaled an accounting firm nationwide by answering clients quickly, serving overlooked tax customers, and auditing every expense closely.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}