{
  "id": 10484447,
  "title": "LPL CEO: AI Won’t Replace Advisors",
  "url": "https://urgent.news/2026/09/28/lpl-ceo-ai-wont-replace-advisors",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-28T16:10:33.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-09-28/lpl-ceo-ai-won-t-replace-advisors-video"
  },
  "original_language": "en",
  "account": null,
  "summary": "Can AI replace your financial advisor? LPL Financial’s CEO says no, but it can dramatically change the job. Rich Steinmeier joined Bloomberg Open Interest to explain why trust and empathy remain critical, how AI could automate much of an advisor’s behind-the-scenes workload, and why the technology race is helping drive further consolidation across wealth management. (Source: Bloomberg)",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}