{
  "id": 10481891,
  "title": "Executive Fitness Coaches Are Building Businesses on a Simple Idea: Health Drives Performance",
  "url": "https://urgent.news/2026/09/28/executive-fitness-coaches-are-building-businesses-on-a-simple-idea",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T16:05:37.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/sam-blum/executive-fitness-coaches-are-building-businesses-on-a-simple-idea-health-drives-performance/91408550"
  },
  "original_language": "en",
  "account": null,
  "summary": "Elite physical trainers are turning wellness into a leadership tool, using data-driven programs designed to improve both physical health and professional performance.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}