{
  "id": 10477916,
  "title": "Ghana must embrace AI to transform tourism — GHATOF",
  "url": "https://urgent.news/2026/09/28/ghana-must-embrace-ai-to-transform-tourism-ghatof",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-28T15:53:14.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/ghana-must-embrace-ai-to-transform-tourism-ghatof/"
  },
  "original_language": "en",
  "account": "Ghana must actively engage in the digital transformation of tourism as artificial intelligence (AI) reshapes how destinations attract visitors and provide services, according to the President of the Ghana Tourism Federation (GHATOF), Seth Ocran. In his World Tourism Day message, Mr. Ocran urged the tourism sector to adopt emerging technologies to promote Ghana, understand visitors' needs, and create novel tourism experiences. He emphasized that Ghana should not merely observe this transformation but actively participate in it.\n\nMr. Ocran highlighted that technology adoption should be at the forefront of efforts to build a more competitive tourism industry. However, he stressed that digital tools would yield limited results without enhanced collaboration among businesses, regulators, and workers. He emphasized that technology alone would not construct the tourism industry envisioned by stakeholders. Instead, he called for people, partnerships, and a shared purpose to drive progress.\n\nThe Ghana Tourism President challenged tourism operators to transcend working in isolation and unite their efforts to improve standards, develop skills, and promote Ghana more effectively. He also implored the Ghana Tourism Authority (GTA) to strengthen consultations with private-sector trade associations. Effective regulation, he argued, should be underpinned by continuous engagement with businesses on the ground.\n\nTo attract more visitors and distribute business opportunities across regions, Mr. Ocran suggested linking the Eastern Expo with major festivals and cultural events. He believed that enhanced coordination of tourism events could expand opportunities for businesses and communities beyond Ghana's traditional tourism centers.\n\nIn paying tribute to tourism and hospitality workers, Mr. Ocran recognized the resilience and hard work of hoteliers, tour operators, drivers, guides, and food vendors. He underscored that the sector's advancement would hinge on what its players collectively achieve, including stronger businesses, enhanced services, and improved opportunities for communities.",
  "summary": "Ghana must take an active role in the digital transformation of tourism as artificial intelligence (AI) changes how destinations attract visitors and deliver services, President of the Ghana Tourism Federation (GHATOF), Seth Ocran, has said. In his World Tourism Day message, Mr Ocran called on the tourism industry to embrace emerging technologies to market Ghana, […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Digitalisation, AI key to Ghana’s tourism transformation – GHATOF",
        "url": "https://urgent.news/2026/09/27/digitalisation-ai-key-to-ghanas-tourism-transformation-ghatof",
        "published": "2026-09-27T21:04:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}