{
  "id": 10473249,
  "title": "Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets",
  "url": "https://urgent.news/2026/09/28/brooklyn-sports-entertainment-names-alibaba-group-an-official",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-28T14:09:28.000Z",
  "source": {
    "name": "Arabian Post",
    "slug": "arabian-post",
    "url": "https://thearabianpost.com/brooklyn-sports-entertainment-names-alibaba-group-an-official-technology-and-cloud-partner-of-the-brooklyn-nets/"
  },
  "original_language": "en",
  "account": "Newswire release on September 28, 2026 announced a strategic partnership between Alibaba Group and Brooklyn Sports & Entertainment for the Brooklyn Nets. The multi-year agreement designates Alibaba as the Nets' Official Technology and Cloud Partner. This collaboration will enhance the fan experience at Barclays Center through real-time 360° replay, personalized in-arena collectibles, and innovative marketing applications. Alibaba's technology will also support the Nets' 60th anniversary season, a year-long celebration of the franchise's history and milestones. Toby Xu, Alibaba's CFO, expressed enthusiasm about the partnership, highlighting Alibaba's experience in delivering technology for live sports. Brooklyn Sports & Entertainment CEO Sam Zussman emphasized the Nets' commitment to leveraging technology to elevate the fan experience during the 60th season of Nets basketball. The new Real-Time 360° Replay system and Nets Figure Lab will debut in the 2026-27 NBA season.",
  "summary": "Alibaba to become Nets’ Official Jersey Patch Partner, and bring Real-Time 360° Replay and personalized fan collectibles to Barclays Center NEW YORK, UNITED STATES – Media OutReach Newswire – 28 September 2026 – Alibaba Group and Brooklyn Sports & Entertainment today announced a strategic multi-year partnership naming Alibaba an Official Technology and Cloud Partner of the Brooklyn Nets . The…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}