{
  "id": 10462439,
  "title": "18 months, 31 prototypes and 1,700 hours of wear testing: How Knix brought its seamless cotton underwear to the market",
  "url": "https://urgent.news/2026/09/28/18-months-31-prototypes-and-1-700-hours-of-wear-testing-how-knix",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-28T14:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/18-months-31-prototypes-and-1700-hours-of-wear-testing-how-knix-brought-its-seamless-cotton-underwear-to-the-market/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Knix's latest product launch, a line of underwear called Invisible Cotton, was more technically challenging to develop than its seamless nature suggests. Here's what it took over 18 months and 31 prototypes to finally bring the product to life.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}