{
  "id": 10458045,
  "title": "Sachin Tendulkar announces new partnership with OpenAI",
  "url": "https://urgent.news/2026/09/28/sachin-tendulkar-announces-new-partnership-with-openai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-28T13:00:00.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/sport/sachin-tendulkar-announces-new-partnership-with-openai-1.500690689"
  },
  "original_language": "en",
  "account": "Dubai - Cricket legend Sachin Tendulkar has announced a new partnership with OpenAI, bringing the cricket icon into the world of artificial intelligence. The collaboration aims to demonstrate how individuals in India can utilize ChatGPT in both their personal and professional lives. Tendulkar expressed his curiosity about the technology, stating that one question usually leads to another, and ChatGPT has nurtured that curiosity. He revealed that he had even used the AI tool for practical purposes, such as planning his last family vacation. Tendulkar is excited about the partnership, as it will allow him to discover more ways to leverage the platform and share his findings with others. This partnership bolsters Tendulkar's already impressive portfolio of commercial associations, which include brands like Apollo Tyres, Bank of Baroda, Tanishq, Luminous, DP World, Spinny, and others. Additionally, OpenAI has deepened its ties with Indian cricket, with the Board of Control for Cricket in India (BCCI) designating ChatGPT as an Associate Partner for Indian home cricket for the next two seasons, ending in March 2028.",
  "summary": "Dubai: Indian cricket legend Sachin Tendulkar has announced a new partnership with OpenAI, bringing one of the country’s most recognisable sporting figures into the world of artificial intelligence. Tendulkar announced the collaboration on Monday, saying there were “some interesting things coming up” and that he could not wait to share them. The objective of the partnership is to show how people…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Economic Times",
        "title": "Sachin Tendulkar enters ground with partner OpenAI",
        "url": "https://urgent.news/2026/09/28/sachin-tendulkar-enters-ground-with-partner-openai",
        "published": "2026-09-28T06:36:45.000Z"
      },
      {
        "outlet": "YourStory",
        "title": "OpenAI teams up with Sachin Tendulkar to demystify AI in India",
        "url": "https://urgent.news/2026/09/28/openai-teams-up-with-sachin-tendulkar-to-demystify-ai-in-india",
        "published": "2026-09-28T07:37:56.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}