{
  "id": 10450375,
  "title": "Introducing Vertical Video Unification with Display & Video 360.",
  "url": "https://urgent.news/2026/09/28/introducing-vertical-video-unification-with-display-video-360",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-28T13:00:00.000Z",
  "source": {
    "name": "Google Blog",
    "slug": "google-blog",
    "url": "https://blog.google/products/marketingplatform/360/vertical-video-unification/"
  },
  "original_language": "en",
  "account": "Managing Director of Google Marketing Platforms Audiences introduces Vertical Video Unification with Display & Video 360. This new solution allows advertisers to buy and measure vertical video programmatically across channels through a single platform. The platform centralizes vertical video buys from publishers into one workstream. Google's Gemini technology powers buying, execution, and full-funnel measurement, leading to competitive campaign performance without overexposing users to the same ads. Initial tests with Unilever's Hellmann's and WPP Media showed a 24% increase in unique reach and a 25% reduction in cost per unique user.",
  "summary": "Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}