{
  "id": 10440060,
  "title": "Thanks LeBron: 76ers Sign One of NBA’s Richest Jersey Patch Deals",
  "url": "https://urgent.news/2026/09/28/thanks-lebron-76ers-sign-one-of-nbas-richest-jersey-patch-deals",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-28T11:58:00.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/business/sponsorship/2026/76ers-lebron-james-jersey-patch-bloom-1234945823/"
  },
  "original_language": "en",
  "account": null,
  "summary": "All eyes will be on the Philadelphia 76ers this season with the arrivals of LeBron James and Jaylen Brown. And fans will see a new logo on the team’s jersey, as the club and Bloom Energy disclosed a multiyear partnership. The agreement is the second-biggest jersey patch deal in the NBA, according to two people […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}