{
  "id": 1043813,
  "title": "Pixel 11 ads show a mysterious screen-equipped tracker that’s not Pixel Watch 5 or Fitbit Air [Gallery]",
  "url": "https://urgent.news/2026/08/15/pixel-11-ads-show-a-mysterious-screen-equipped-tracker-thats-not",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-15T13:30:00.000Z",
  "source": {
    "name": "9to5Google",
    "slug": "9to5google",
    "url": "https://9to5google.com/2026/08/15/google-pixel-11-ad-unknown-fitbit-tracker/"
  },
  "original_language": "en",
  "account": "Google recently launched new ads showcasing their refreshed Pixel lineup, featuring the Pixel 11 phones and a Pixel Watch 5. However, both ads also display a mysterious screen-equipped tracker that has users puzzled. The device resembles a condensed version of the Pixel Watch 5's UI on an oblong display, similar in shape to the Fitbit Air but with a closer resemblance to a Fitbit Charge tracker.\n\nSome users believe the tracker might be AI-generated, while others suggest that it could be real and part of Google's upcoming lineup. The absence of the Fitbit Air in the ads has raised questions, especially considering the tracker's presence alongside the new Pixel devices in other marketing materials. There is no concrete evidence of a \"Fitbit Charge 7\" yet, as it has been three years since the Charge 6's release.\n\nGoogle's relaunch as Google Health on the software side has made the \"Fitbit\" brand focus solely on hardware, with existing devices still available for purchase. It is plausible that Google could release a new screen-equipped fitness tracker, given the industry's trend towards screen-less trackers. However, the success of the Fitbit Air and the push for screen-less designs make it difficult to determine if this mysterious tracker is a genuine development from Google or just a marketing ploy.",
  "summary": "Google might have another fitness tracker in the works, as a pair of new ads online show off a mysterious little pebble that’s neither a Fitbit Air nor a Pixel Watch 5 – but is it anything at all?",
  "key_points": [
    "Mysterious screen-equipped tracker appears in Pixel 11 ads alongside Pixel Watch 5.",
    "Device resembles condensed Pixel Watch 5 UI on oblong display, similar to Fitbit Air.",
    "Absence of Fitbit Air raises questions about tracker's authenticity or Google's upcoming lineup."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Google",
        "title": "Google-made Pixel 11 cases and Pixelsnap accessories get fresh hues [Gallery]",
        "url": "https://urgent.news/2026/08/12/google-made-pixel-11-cases-and-pixelsnap-accessories-get-fresh-hues",
        "published": "2026-08-12T14:03:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}