{
  "id": 10418547,
  "title": "Keppel launches IKONIC lifestyle rewards platform",
  "url": "https://urgent.news/2026/09/28/keppel-launches-ikonic-lifestyle-rewards-platform",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T09:43:27.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/keppel-launches-ikonic-lifestyle-rewards-platform-161722.html"
  },
  "original_language": "en",
  "account": "Keppel, a real estate company, has launched IKONIC, a new lifestyle rewards platform that builds upon its existing loyalty program, Rewards+. This new platform, which debuted in 2019, offers simplified rewards, interactive features, and curated offerings to shoppers in a single, seamless experience. IKONIC is designed to deliver personalized and rewarding journeys for shoppers, moving beyond traditional loyalty programs. The platform will initially launch at three retail destinations in Vietnam, including Saigon Centre, Estella Place, and Hanoi Centre. Over time, it will expand to other retail locations managed by Keppel across Vietnam and the surrounding region. IKONIC allows shoppers to earn and redeem rewards easily through point-of-sale QR scanning. Key features of the platform include Mall Quest, which rewards members for exploring Keppel's retail destinations, and exclusive access to events and offers tailored to their preferences. Joseph Low, CEO of Keppel's real estate division, emphasized that the retail landscape is rapidly evolving, with consumers now seeking more personalized and meaningful experiences. He stated that IKONIC aims to deepen customer engagement and loyalty while supporting tenant performance across Keppel-managed malls. From September 26 to October 1, members can enjoy a launch privilege of three times more reward points on purchases of VND500,000 or more at participating tenants, along with other attractive gifts and offers. During this period, shoppers can also participate in various activities at Saigon Centre, Hanoi Centre, and Estella Place, such as beauty workshops, gaming experiences, and exclusive member events. Additional information about IKONIC is available at ikonic.vn. The app is accessible for download on Android (bit.ly/4gnYhlm) and iOS (apple.co/4bG0rKJ).",
  "summary": "Keppel a global asset manager and operator on September 27 launched IKONIC an experience led lifestyle rewards platform designed to deliver more personalised shopping experiences across its managed retail portfolio in Vietnam",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}