{
  "id": 10415659,
  "title": "Keeta marks first anniversary in the UAE by celebrating nationwide growth and local impact",
  "url": "https://urgent.news/2026/09/28/keeta-marks-first-anniversary-in-the-uae-by-celebrating-nationwide-10415659",
  "topic": "world",
  "section": "World",
  "published": "2026-09-28T09:45:03.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/advertorial/2026/09/28/keeta-marks-first-anniversary-in-the-uae-by-celebrating-nationwide-growth-and-local-impact/"
  },
  "original_language": "en",
  "account": "Keeta, Meituan's on-demand food delivery service, celebrated its first anniversary in the UAE by highlighting the platform's nationwide growth and local impact. The UAE expansion began in September 2025, quickly reaching all seven emirates within 90 days. Today, Keeta partners with over 10,000 restaurant and merchant brands, offering more than 40,000 locations of food options across the country.\n\nDuring its first year, Keeta served millions of customers, fulfilling tens of millions of orders while delivery partners traveled approximately 200 million kilometers. However, the company's progress was just as impressive locally, with a focus on building partnerships with the UAE's merchants, delivery partners, local authorities, and community organizations.\n\nLucas Xie, general manager of Keeta UAE, stressed that the first year was shaped by these partnerships, with the company guided by its mission to help people eat and live better. As the company prepares for its second year, Keeta continues to emphasize localisation, innovation, and support for merchants and SMEs. The platform has launched initiatives like Programme ABAAD, aimed at helping Emirati-owned F&B SMEs grow in the digital economy, and a rider wellbeing program featuring air-conditioned hubs and rider support spaces during summer months.\n\nKeeta's commitment to UAE communities is evident through initiatives like KeeShare, which allowed customers to share an extra meal with their delivery rider during Ramadan 2026, and its collaboration with local water SME Ourwatr to make locally produced mineral water more accessible. Keeta has also signed a memorandum of understanding with Dubai's Awqaf and Minors Affairs Foundation to explore digital donation solutions for the Bread for All initiative. With these efforts, Keeta aims to strengthen its foundations and remain a trusted, long-term part of the UAE's technology and delivery ecosystem as it enters its second year.",
  "summary": "Keeta, Meituan’s international on-demand food delivery platform, is marking its first anniversary in the UAE, a year defined not only by nationwide growth, but by the merchants, delivery partners, local authorities and communities that have shaped its journey. Since launching in Dubai in September 2025, Keeta reached all seven emirates within 90 days and now works with thousands of restaurant…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "Keeta marks first anniversary in the UAE by celebrating nationwide growth and local impact",
        "url": "https://urgent.news/2026/09/28/keeta-marks-first-anniversary-in-the-uae-by-celebrating-nationwide",
        "published": "2026-09-28T09:45:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}