{
  "id": 10398551,
  "title": "Juanjo Cano (KPMG): \"El sector financiero se enfrenta a la necesidad de adaptarse para avanzar\"",
  "url": "https://urgent.news/2026/09/28/juanjo-cano-kpmg-el-sector-financiero-se-enfrenta-a-la-necesidad-de",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T08:03:32.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/empresas/banca/encuentro-financiero/2026/09/28/6aba1d60e5fdea5f5e8b4587.html"
  },
  "original_language": "es",
  "account": "Juanjo Cano, the KPMG president in Spain, has stated that the financial sector must adapt to overcome the challenges posed by geopolitical, regulatory, economic, and technological changes. He highlighted the need for redefining strategies and objectives across all companies. Ana I. Pereda, director of EXPANSIÓN, and Juanjo Cano jointly inaugurated the XVII Encuentro Financiero EXPANSIÓN-KPMG, organized with the collaboration of American Express and Cunef University. Cano emphasized the importance of maintaining the EU's strategic autonomy to remain a relevant player, which requires significant investments in both industry and institutions, with banks playing a crucial role. The EU holds a massive amount of frozen savings (33 trillion euros in savings and cash), and both banking and insurance sectors are expected to channel this savings into productive investments. Cano also pointed out the impact of artificial intelligence and data management; entities that convert data into knowledge and knowledge into better decisions will stand out in this transformation environment. Data is being categorized as strategic raw material, and controlling data is a strategic aspect of financial entities. Meanwhile, Pereda pointed out that the financial sector in Spain faces these changes at a time of growth, with the recent improvement in OECD forecasts up to a 2.6% GDP advance. Despite this, the banking sector has achieved record results and stock market performances. However, Pereda highlighted the complex geopolitical environment, including the Iran conflict, the threat of Russian drone attacks, and the ongoing four-year Ukrainian war, along with rising inflation pressures that may lead to interest rate hikes. These factors raise questions about the real impact of AI, new applications in each entity, adjustments in teams, cybersecurity challenges, and potential bailouts. These topics will be the focus of debates during the XVII Encuentro Financiero EXPANSIÓN-KPMG, held today and tomorrow.",
  "summary": "El presidente KPMG en España, Juanjo Cano, ha asegurado que ante \"los cambios geopolíticos, regulatorios, económicos y tecnológicos obligan a redefinir estrategias y objetivos y es lo que estamos haciendo todas las empresas\". Leer",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}