{
  "id": 10397132,
  "title": "Agoda ranks Tokyo top Asian destination for repeat visitors",
  "url": "https://urgent.news/2026/09/28/agoda-ranks-tokyo-top-asian-destination-for-repeat-visitors",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T07:34:24.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/agoda-ranks-tokyo-top-asian-destination-for-repeat-visitors-161676.html"
  },
  "original_language": "en",
  "account": "Singapore, September 26, 2026 - Travel booking site Agoda has released its latest Repeat Visitor Ranking, showcasing the top 10 most popular Asian destinations for returning travelers. According to bookings made during the first half of the year, Tokyo has ascended to the number one position, surpassing Bangkok. The top five destinations are now composed of Bali (newly at third), followed by Seoul and Osaka. Other top destinations include Da Nang, Kuala Lumpur, Fukuoka, Taipei, and Johor Bahru.\n\nAgoda's data indicates that certain locations have a strong ability to entice travelers back, whether for discovering new attractions, revisiting cherished spots, or enjoying familiar surroundings. Tokyo's climb to the top spot reflects its unique capacity to offer something fresh with each visit, ranging from seasonal phenomena like cherry blossoms to lesser-known neighborhoods and a remarkable food scene. Meanwhile, Bangkok remains a top contender, drawing visitors with its exceptional wellness options, gourmet dining, and historic landmarks. Bali's ascent to third place highlights the island's enduring charm, with its beautiful beaches, spiritual sanctuaries, and verdant scenery continuing to captivate travelers.\n\nThe current ranking also underscores the increasing appeal of Japan and Vietnam as favored destinations for repeat visits. Tokyo's rise to the top, along with Fukuoka's debut at number eight, demonstrates travelers' eagerness to explore beyond Japan's usual tourist hotspots to experience Fukuoka's renowned ramen culture and relaxed ambiance. In Vietnam, Da Nang has climbed two spots to sixth place, benefiting from its stunning beaches, proximity to UNESCO sites like Hoi An, and affordable prices. Andrew Smith, Agoda's Senior Vice President of Supply, commented that Asia boasts numerous destinations worth revisiting, and the data shows travelers are forming connections with their favorite cities. This shift, exemplified by Tokyo's number one ranking and the rise of Fukuoka and Da Nang, indicates that travelers are discovering fresh motivations to return, such as seasonal attractions, undiscovered neighborhoods, and exceptional cuisine. Agoda aims to simplify and enhance these repeat trips, offering over 6 million holiday properties, 130,000 flight options, and 300,000 activities that can be combined into one booking. For those looking to revisit their favorite destinations or uncover new ones, Agoda provides a comprehensive platform with www.Agoda.com or the mobile application, featuring the best deals.",
  "summary": "Digital booking service Agoda released its 2026 travel rankings based on first half reservation metrics establishing Tokyo as the most revisited destination across Asian markets",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}