{
  "id": 10397130,
  "title": "Loyalty Juggernaut secures ISO artificial intelligence management certification",
  "url": "https://urgent.news/2026/09/28/loyalty-juggernaut-secures-iso-artificial-intelligence-management",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-28T07:45:05.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/loyalty-juggernaut-secures-iso-artificial-intelligence-management-certification-161673.html"
  },
  "original_language": "en",
  "account": "Palo Alto, Calif., Sept. 25, 2026 - Loyalty Juggernaut, a global loyalty technology leader, has earned ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which oversees the creation, implementation, monitoring, and ongoing enhancement of AI elements in its GRAVTY® platform. The certified area includes AI systems employing supervised and unsupervised learning and large language models to facilitate personalized engagement, fraud prevention, loyalty analytics, autonomous decision-making, and operations.\n\nISO/IEC 42001 is a globally recognized management system standard that offers a structured approach to managing AI-related risks, emphasizing responsible oversight, transparency, accountability, and security throughout the AI lifecycle. Within this validated management system, GRAVTY® integrates six Agentic Systems that aid loyalty programs in continuously perceiving, analyzing, deciding, acting, and learning.\n\nKalpak Shah, Co-founder and Chief Technology Officer at Loyalty Juggernaut, stated, \"Agentic AI represents a radical departure from systems that merely provide intelligence; they now interpret circumstances, recommend strategies, execute coordinated actions, and learn from the results.\" The ISO/IEC 42001 certification confirms the stringent management system supporting the company's AI innovation, instilling greater trust in GRAVTY®'s AI capabilities, particularly regarding governance, transparency, security, accountability, and human oversight.\n\nDr. Nejib Ben Khedher, Head of Emirates Skywards, remarked, \"As AI becomes a more significant force in the future of loyalty, innovation must be paired with trust and responsible governance.\" Loyalty Juggernaut's ISO/IEC 42001 certification offers assurance as the company pursues advanced capabilities within GRAVTY®, with a commitment to utilizing AI for member value creation while maintaining transparency, accountability, and trust at the core of its innovation process.",
  "summary": "Software firm Loyalty Juggernaut earned ISO IEC 42001 certification from the British Standards Institution for the artificial intelligence management framework governing its GRAVTY enterprise platform",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}