{
  "id": 10397016,
  "title": "Nongshim Showcases Shin Ramyun at K-EXPO Mexico",
  "url": "https://urgent.news/2026/09/28/nongshim-showcases-shin-ramyun-at-k-expo-mexico",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T08:10:53.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=277757"
  },
  "original_language": "en",
  "account": "Nongshim, a South Korean food company, showcased its popular ramen brand, Shin Ramyun, at the '2026 K-EXPO MEXICO' held from September 24 to 27 in Mexico City. This event was organized by the Korea Creative Content Agency and held under the aegis of the Ministry of Culture, Sports and Tourism. The expo was a platform for businesses and consumers, featuring exhibitions, performances, and export consultation meetings. Nongshim's Shin Ramyun brand booth was designed around the theme of 'Shinverse', its brand universe, and included a photo zone featuring brand ambassador aespa, a popular K-pop girl group. The tasting area featured Shin Ramyun and Shin Ramyun Toomba served in a 'Hangang ramen cooker'. The company also held talks with local distributors. Nongshim is targeting to list Shin Ramyun Big Bowl and Shin Ramyun Toomba Big Bowl at Sam's Club, a popular Mexican retailer, in early next year. With the aim to expand its presence, Nongshim has also agreed to set up dedicated display stands for Nongshim products and hold promotional events during Mexico's large-scale shopping event, 'Buen Fin', in November. The company plans to introduce Shin Ramyun Rosé and Shin Ramyun Kimchi Stir-Fried Noodles to the Mexican market. Nongshim's push towards international markets continues with earlier participation in Mexico's 'Campo Marte 26' event in June and promotional activities at overseas events like Gamescom in Germany and Comic Con in the UAE. Nongshim's Representative Director, Cho Yong-chul, expressed his satisfaction with the Mexico K-Expo, stating that it successfully delivered Shin Ramyun's 'Spicy Happiness In Noodles' brand value to the world. He further added that the company aims to expand its distribution channels globally and aims to achieve an overseas sales ratio of more than 60%, sales of 7 trillion 300 billion won, and an operating profit margin of 10% by 2030.",
  "summary": "Nongshim said it participated in the ‘2026 K-EXPO MEXICO,’ held from on Sept. 24 to 27 at the International Exhibition Convention Center of the World Trade Center in Mexico City. The event was hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, f",
  "key_points": [
    "Nongshim showcased Shin Ramyun at K-EXPO Mexico from September 24 to 27.",
    "Shin Ramyun brand booth featured photo zone with K-pop group aespa.",
    "Company aims to list Shin Ramyun Big Bowl and Toomba Big Bowl at Sam's Club in early 2026."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}