{
  "id": 10396029,
  "title": "CPG Brands Rank Checkout as Top Promotions Priority, but Budgets Lag",
  "url": "https://urgent.news/2026/09/28/cpg-brands-rank-checkout-as-top-promotions-priority-but-budgets-lag",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-28T08:00:26.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/checkout-conversion/2026/cpg-brands-rank-checkout-as-top-promotions-priority-but-budgets-lag/"
  },
  "original_language": "en",
  "account": "Consumer packaged goods (CPG) brands and manufacturers have identified a need for an embedded, automatic smart checkout tool, according to a new PYMNTS Intelligence report. Fifty-two percent of those surveyed say this capability would most improve their promotional efforts. However, only 13% expect to see the biggest increase in their promotional budgets allocated to this feature over the next three years. Retail media networks, AI or large language model shopping interfaces, and richer shopper level transaction data are the next most desired features, cited by 30%, 27%, and 46% of brands respectively. Checkout integrated promotions are already being used by nearly half of surveyed brands, ranking second among successful acquisition and growth channels behind retailer websites and apps. However, only 14% rank checkout as their most successful channel. Payments providers can capitalize on this opportunity by offering infrastructure that connects merchants, issuers and transactions, allowing existing promotional dollars to be utilized closer to the purchase.",
  "summary": "Consumer packaged goods (CPG) brands have identified a checkout capability they want. The spending to build it has yet to follow. Fifty two percent of CPG brands and manufacturers say an embedded, automatic smart tool at checkout would most improve their promotional capabilities, according to a new PYMNTS Intelligence report, “The Smart Checkout Opportunity: Why […] The post CPG Brands Rank…",
  "key_points": [
    "52% of CPG brands prioritize embedded, automatic smart checkout tool for promotions.",
    "Only 13% expect increased promotional budgets for this feature in next three years.",
    "14% rank checkout as most successful channel for acquisition and growth."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}