{
  "id": 10391023,
  "title": "Avatar, mascotte e gemelli: il mondo delle persone sintetiche",
  "url": "https://urgent.news/2026/09/28/avatar-mascotte-e-gemelli-il-mondo-delle-persone-sintetiche",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T07:27:21.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/avatar-mascotte-e-gemelli-mondo-persone-sintetiche-AJExprEB"
  },
  "original_language": "it",
  "account": "Infosys, a major technology consulting and digital services company, has created an AI-generated mascot named Leon to help managers understand innovative technologies. Leon, along with other AI-generated mascots like Niles for Crocs and Stan for Black&Decker, represents a growing trend of synthetic personas in marketing. These anthropomorphized digital entities aim to engage consumers through various channels, including virtual influencers, avatars, digital humans, and synthetic consumers. While there are concerns about the effectiveness of synthetic personas, some studies suggest that consumers are more likely to engage with AI-generated content than those presented by human influencers. In Italy, Be Closer is already working with over a thousand synthetic personas, using them to test concepts and market research. The ultimate goal is to create a symbiotic relationship between brand and consumer agents, leveraging AI to optimize marketing strategies and enhance the brand's unique identity.",
  "summary": "L’AI evolve: da strumento creativo a infrastruttura decisionale, abilitando nuovi modelli di test, relazione e interazione tra brand e consumatori",
  "key_points": [
    "Infosys creates AI-generated mascot Leon for tech understanding",
    "Synthetic personas like Niles, Stan gain popularity in marketing",
    "Be Closer uses 1,000 synthetic personas in Italy for research"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}