{
  "id": 10349308,
  "title": "Bibigo Expands K-Food Reach in Mexico",
  "url": "https://urgent.news/2026/09/28/bibigo-expands-k-food-reach-in-mexico",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-28T03:22:53.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=277719"
  },
  "original_language": "en",
  "account": "Bibigo, a Korean food brand owned by CJ CheilJedang, successfully showcased its products and culture at the '2026 K-EXPO MEXICO' event held from September 24 to 27. The four-day expo, organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, aimed to help domestic companies expand overseas. Bibigo went beyond simple product exhibitions, creating an immersive experience blending K-pop and K-food that drew visitors' participation.\n\nThe most popular activity at the Bibigo booth was a motion game that allowed visitors to express Korean flavors through body movements. The game represented four flavors symbolizing K-food: kimchi, sweet and salty, sweet and spicy, and spicy. Visitors also enjoyed a tasting corner where they could sample Bibigo ramen, K-sauce, and seaweed snacks, along with localized menus.\n\nAccording to a 2025 survey by Statista, 67.1% of Mexican respondents found K-pop popular, and 66% found K-drama popular. An official from CJ CheilJedang emphasized the strong interest in Bibigo from local consumers during the expo and stated that the company would strengthen its brand position by showcasing even more diverse K-food flavors in the Mexican and South American markets.\n\nCJ CheilJedang's overseas food business has seen impressive growth, with overseas sales soaring from 4 trillion 12.97 billion won ($2.97 billion) in 2020 to 5 trillion 92.47 billion won ($4.27 billion) last year, marking a 43% increase over five years. In the first half of this year alone, cumulative overseas sales reached 3 trillion 6.27 billion won ($2.21 billion), marking a 7% growth from the same period a year earlier.",
  "summary": "CJ CheilJedang’s global Korean food brand Bibigo successfully concluded its booth operation by capturing the attention of local consumers at the ‘2026 K-EXPO MEXICO’, which was held for four days on Sep. 24 through 27.This event was organized by the Ministry of Culture, Sports and Tourism and the Ko",
  "key_points": [
    "Bibigo showcased Korean food at 2026 K-EXPO MEXICO expo.",
    "Visitors engaged in motion game representing four Korean flavors.",
    "Bibigo aims to expand brand position in Mexican and South American markets."
  ],
  "editors_take": "Bibigo's interactive showcase at the K-EXPO MEXICO event positions the brand to capitalize on Mexico's existing enthusiasm for K-pop and K-drama, paving the way for deeper market penetration.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}