{
  "id": 10349008,
  "title": "Korea's social media brews up new coffee obsession",
  "url": "https://urgent.news/2026/09/28/koreas-social-media-brews-up-new-coffee-obsession",
  "topic": "world",
  "section": "World",
  "published": "2026-09-28T03:22:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/trends/20260928/koreas-social-media-brews-up-new-coffee-obsession"
  },
  "original_language": "en",
  "account": "Korea's coffee culture is known for its high consumption levels and dense cafe market. However, standing out among the competition is a challenge. Recently, a viral trend known as kkosup latte has emerged, fueled by social media posts expressing cravings for unique, milk-forward coffee drinks. This beverage is characterized by its intensely rich, nutty flavor. Netizens are actively comparing different latte offerings from major cafe chains and sharing custom recipes to enhance the milk's richness and make it the star of the drink. The trend originated from an online search for a specific coffee experience, but it has since evolved into a broader obsession with milk-based coffee drinks. These drinks aim to evoke a deep, satisfying richness with nutty or savory undertones, using the Korean term gosuhada to describe the unctuous quality they lend to dishes. Celebrities like Davichi's Kang Min-kyung have helped bring attention to this emerging trend.",
  "summary": "In a nation that boasts one of the world's highest per-capita coffee consumption rates and a cafe density that rivals even the most saturated global metropolitan hubs, standing out in Korea's bustling beverage market is no small feat. Recently, social media posts expressing cravings for unique, milk-forward coffee drinks have sparked a viral trend for \"kkosup latte\"— a beverage category defined…",
  "key_points": [
    "Kkosup latte trend viral on Korean social media",
    "Rich, nutty flavor characterizes the beverage",
    "Celebrities like Kang Min-kyung promote milk-forward coffee drinks"
  ],
  "editors_take": "The kkosup latte trend signals a shift in Korea's coffee culture, where social media is driving demand for unique, milk-forward coffee drinks that prioritize rich, nutty flavors and textures.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Korea's social media brews up new coffee obsession",
        "url": "https://urgent.news/2026/09/28/koreas-social-media-brews-up-new-coffee-obsession-10352245",
        "published": "2026-09-28T03:37:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}