{
  "id": 10344656,
  "title": "‘Avengers: Endgame’ rules North America again after big-screen return",
  "url": "https://urgent.news/2026/09/28/avengers-endgame-rules-north-america-again-after-big-screen-return",
  "topic": "world",
  "section": "World",
  "published": "2026-09-28T02:37:27.000Z",
  "source": {
    "name": "Malay Mail",
    "slug": "malay-mail-malaymail",
    "url": "https://www.malaymail.com/news/showbiz/2026/09/28/avengers-endgame-rules-north-america-again-after-big-screen-return/236814"
  },
  "original_language": "en",
  "account": "<Avengers: Endgame> reclaimed the top spot at the North American box office after its triumphant return to theaters, surpassing all competitors once again. The 2019 superhero film, which stars Robert Downey Jr., Josh Brolin, and Scarlett Johansson, earned an impressive US$86 million (RM350.75 million) during its weekend re-release. This comeback comes ahead of the highly anticipated December 18 release of Avengers: Doomsday, with eager fans anticipating four new post-credit scenes that will tease the upcoming film. Industry expert David A. Gross noted that the re-release serves as an effective marketing strategy to generate early word-of-mouth excitement. Sony's Resident Evil took second place, earning an estimated US$196 million (RM799.39 million) over its first two weeks. Paramount's Heart of the Beast, starring Brad Pitt and a traumatized combat dog, brought in US$20 million (RM81.57 million) during its opening weekend. A24's Primetime, based on the real-life TV show To Catch a Predator, netted US$19.2 million (RM78.31 million) for its debut. However, Universal's Forgotten Island, an animated family film, underperformed with just US$12.8 million (RM52.20 million) in its opening weekend. Despite the weak domestic performance, Gross remains optimistic, suggesting that the film's overseas success could help offset the losses. The rest of the top 10 includes Practical Magic 2, Spider-Man: Brand New Day, The Odyssey, Coyote vs Acme, and Daniel and the Fiery Furnace.",
  "summary": "WASHINGTON, Sept 28 — Avengers: Endgame dusted competitors in the North American weekend box office, as the 2019 s...",
  "key_points": [
    "\"Avengers: Endgame\" earns $86 million in re-release weekend",
    "Sony's \"Resident Evil\" leads with $196 million over two weeks",
    "\"Heart of the Beast\" opens with $20 million at Paramount"
  ],
  "editors_take": "The re-release of Avengers: Endgame serves as a marketing boost ahead of Avengers: Doomsday, generating early excitement and solidifying its enduring popularity with North American audiences.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}