{
  "id": 10314648,
  "title": "Water brand Liquid Death will make others’ ads",
  "url": "https://urgent.news/2026/09/27/water-brand-liquid-death-will-make-others-ads",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-27T23:51:11.000Z",
  "source": {
    "name": "Semafor",
    "slug": "semafor",
    "url": "https://www.semafor.com/article/09/27/2026/water-brand-liquid-death-will-make-others-ads"
  },
  "original_language": "en",
  "account": null,
  "summary": "The water brand Liquid Death is one of the purest marketing stories of the moment: a billion-dollar company that sells the ultimate commodity through edgy comedy. CEO Mike Cessario told Liz and me on last week’s that his company’s in-house agency, Death Machine, has also taken on a “few select brands” as external clients. But they’ll need to understand LD’s hardcore sense of humor. “We don’t…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}