{
  "id": 10309066,
  "title": "Here’s what I’d like to see Apple do right in a screenless fitness tracker",
  "url": "https://urgent.news/2026/09/27/heres-what-id-like-to-see-apple-do-right-in-a-screenless-fitness",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-27T23:01:18.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/27/apple-rumored-screenless-fitness-tracker-whoop-competitor/"
  },
  "original_language": "en",
  "account": "Apple is reportedly developing a screenless fitness tracker, similar to devices from WHOOP and Fitbit Air. While details remain scarce, Bloomberg indicates the product could debut as early as 2028. As a WHOOP user for six months, the author believes a screenless tracker could be compelling, provided Apple addresses a few key aspects. Automatic workout detection, while convenient, can be imperfect, often requiring users to manually log workouts via phone. For the screenless tracker, the author suggests incorporating a button and indicator LED for starting and stopping workouts. Although categorizing workouts would still require a phone, this feature would alleviate the need for constant device interaction during physical activities. Developing a classification model based on various factors could enhance the user experience further. The author acknowledges the advantages of a screenless fitness tracker, such as comfort, extended battery life, and compatibility with traditional watches. However, they personally prefer a smartwatch, despite its battery limitations, due to the convenience of using Do Not Disturb mode. Ultimately, the author is curious about the potential price point for a screenless fitness tracker and invites readers to share their thoughts and opinions.",
  "summary": "Last week, Bloomberg reported that Apple is working on a screenless fitness tracker, akin to a WHOOP or Fitbit Air. As someone who’s used the WHOOP for the past 6 months, I do think its a great concept, though there are a few things I’d like to see Apple do better. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}