{
  "id": 10303779,
  "title": "Telefónica applies AI on a massive scale to reinvent its German subsidiary O2",
  "url": "https://urgent.news/2026/09/27/telefonica-aplica-la-ia-de-forma-masiva-para-reinventar-su-filial",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-27T21:53:04.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/empresas/telecomunicaciones/2026/09/27/6ab80e64e5fdea9b768b4598.html"
  },
  "original_language": "es",
  "account": "Telefónica has initiated a restructuring and reinvention process for its German subsidiary, O2, under the leadership of new CEO Santiago Argelich Hesse. O2 has faced challenges, including the loss of 1&1 as a client, which resulted in an estimated €500 million annual revenue loss, and has seen a 3.8% decline in 2025 and 9.8% in the first half of 2026. The company is implementing a massive use of artificial intelligence to simplify processes and reduce costs, with 150 cases of use, and has agreed to a redundancy plan for 1,100 employees. O2 aims to grow organically, particularly in the enterprise and wholesale businesses, and may consider acquisitions, but a potential purchase of 1&1 is not currently on the agenda.",
  "summary": "It seeks a more agile, profitable organization prepared to take advantage of organic growth opportunities, especially in Companies and the wholesale business, but without ruling out purchases.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "El Pais Economia",
        "title": "Telefónica draws up a plan to return to growth in Germany pending market reorganisation",
        "url": "https://urgent.news/2026/09/27/telefonica-disena-un-plan-para-volver-a-crecer-en-alemania-a-la",
        "published": "2026-09-27T22:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}